Marketing Automation Specialist/Email Campaign Analyst
WHY CHOOSE BOOMERANGFX?
BoomerangFX is more than just a SaaS tech company – we are North America’s fastest growing cloud-based enterprise software and digital marketing company on a mission to transform the cosmetic, aesthetic and elective procedure industry.
Our company is well-funded by international private equity. We have a market opportunity that is rare in its scale and powered by a strong business model coupled with an impressive leadership team consisting of executives from Silicon Valley, Digital Marketing, Fintech and leading SaaS technology start-ups. Trusted by a growing community of leading physician owners, our product is commercialized and delivers the only cloud-based SaaS enterprise solution with feature rich practice management dashboards, AI and integrated digital marketing tools to help our clients succeed in the marketplace.
POSITION OVERVIEW
In this role, you will oversee B2C marketing campaign management on behalf of our clients, (medical clinics), across North America. Our Marketing Automation Specialist will leverage strengths in automation logic, conversion optimization, data integrity and lead generation/nurturing, in order to promote the success of our clients: physicians and medical clinic business owners. By utilized established email marketing best practices and in-depth analytics, you will promote and ensure our clients’ success in reaching and converting potential & new medical clinic customers!
WHAT YOU WILL BE DOING
- Oversee email marketing program development and execution, including segmentation, testing, and deployment, and continually evaluate these programs for improvements.
- Maintain Marketing Automation integration with CRM and assist in the integration of additional platforms into the marketing automation software.
- Understand and evaluate campaign metrics and distribute campaign performance to the marketing team.
- Work with management to define KPIs, create reporting, and analyze campaign performance. Create recommendations to improve campaigns continuously.
- Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards
- Perform A/B testing to define/execute enhancements to productivity, CR, programs/campaign ROI, and sales growth.
- Support essential marketing operations initiatives in Marketo such as managing the lead lifecycle, lead scoring, lead nurturing, segmentation, and data cleansing
WHAT YOU OFFER
- Minimum two years of marketing automation
- Expert knowledge of database management concepts and best practices.
- Marketo Expert certification is preferred
- Strong working knowledge of Marketo: experience with Marketo Revenue Cycle Model, or Revenue Cycle Explorer preferred.
- Strong independent project management skills. Use of PM tools such as Asana, an asset.
- Capable of handling multiple tasks with competing priorities under minimal supervision. Able to think critically and exercise independent judgment and discretion.